Ethics Training and Profitability morepresentation delivered at "Business Ethics 360", Bucharest, December 10, 2009. |
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• • «
• • smartsoljtiDns&sjppart
• • • innovation . quality . perfornnante . responsibility
* $ Ethics £ Compliance Officer
* Ay The Eli rop ea n training and certification prog ram
Trainingurile de etica siprofitabilitatea
CristianDucu,PhDcand.
www.ethics-compliance.eu
BmartsnlulinnsSsuppnrt
innovation . quality . performance, responsibil
* $ Ethics £ Compliance Officer
* A' The European training and certification program
Trainingurile de etica si profitabilitatea
Premise
Ce sunt trainingurile de etica?
Cum pot create profitabilitatea
trainingurile de etica?
• smartsaiutiansSsupport * $ Ethics £ Compliance Officer
. . '■»«». ■ ■ P«f.™.„«. r«ponSibii^ * « The Europeatl trainjng and certjficali0ll pr0grarll
Trainingurile de etica si profitabilitatea
6 Motive
33%
70%
72% 72% dintre Americani prefera sa cumpere prod use si servicii mai scumpe de la com pan ii care sunt considerate eticedecatde la com pan ii caroranu le pasade etica
25% dintre manageri au scris eel putin un raport intern ce contine lucruri neadevarate
33%
75%
Ethics Resource Center Survey, 2005 (studiu leaiizatpe un esantion de peste 3000 de angajati)
BmartsnlulinnsSsuppnrt
innovation . quality . performance, responsibil
* $ Ethics £ Compliance Officer
* A' The European training and certification program
Trainingurile de etica si profitabilitatea
Trainingurile de etica (§i conformitate) sunt doar un
instrument dintr-o infrastructure etica (cfr.
terminologiei OECD) / sistem de management de
etica §i conformitate (cfr. noii terminologii)
BmartsnlulinnsSsuppnrt
innovation . quality . performance, responsibil
* $ Ethics £ Compliance Officer
The European training and certification program
Trainingurile de etica si profitabilitatea
Managementul Eticii §i ConformitatN Tnseamna gestiunea
aspectelor de etica §i
ganizatii, alineata strategiei
in teg rata, eficienta
____I.C______!J__J__ _l" _l _ -J__j
efectiva
corlformitate din activitatea u
de Dusiness
ECMS trebuie sa produca rezultate cuantificabile sj nu
sa blocheze deciziile Tntr-o birocratie organizational^.
* *
T±lt"fZpl6»—, {$ ?hjcs ^ComP'iance officer Trainingurile de etica si profitabilitatea
.nnovjoon quality pmormiiicii i.spon, *The European training and certification program
Alte instrumente folosite in managementul eticii §i conformitalii:
* Politicile §i procedurile
e.g., politica privind nediscriminarea
politica privind tratamentul informatiilor confidence
politica privind conflictul de interese
* Codul de Etica
* Hotline/Helpline
* Auditul de Etica sj Conformitate
* Consilierea etica
* Comitetele de etica
* Stakeholder Engagement
* Ethics & Compliance Risk Management
* Raportarea Sociala
Ce sunt trainingurile de etica?
* # Ethics £ Compliance Officer
. . inn.ve.ion .quil,„ . performance, responsibility * « ^ an(J eertjfjcaljon pr0grarll
;• • smartsDljtiansSsupport
Trainingurile de etica si profitabilitatea
[ ] Obiectivele programelor de training de etica
Sensibilizarea angajatilor fata de aspectele etice §i de
conformitate ale activitatilor companiei
Educarea dpdv moral a angajatilor astfel meat ace§tia
sa ia decizii etici in situatiile in reale cu care se
confrunta
Construirea unei culturi organizational care sa sustina
obiectivele strategice ale companiei pe termen lung
;• • smartsolutiDnsSsuppDrt
• innovation . quahtv . performance . responsibility £
* $ Ethics % Compliance Officer
The European training and certification program
Trainingurile de etica siprofitabilitatea
* *
* & Ethics £ Compliance Officer
* J*? The European training and certification program
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Trainingurile de etica siprofitabilitatea
EXEMPLU
TRAINING ON-LINE
"Integrity Minute"
Lockheed Martin
Series 15: Financial Reporting, Management Practices, Reporting Concerns, and
Intimidation
Episode 2: Are You Sure?
Lockheed Martin
Integrity
narrator: In our last episode, Rachel was concerned about
changes to the Estimate at Completion she received from
Josie. her program manager.
:: Episode 1 :: Episode 2 :: Episode 3
* Return to the Lockheed Martin Integrity Minute Page*
* # Ethics £ Compliance Officer
. . inn.ve.ion .quil,„ . performance, responsibility * « ^ an(J eertjfjcaljon pr0grarll
;• • smartsDljtiansSsupport
Trainingurile de etica si profitabilitatea
Campania de rebranding de la CEC
Bank a fost direclionata nu doar catre
clienti, ci §i catre proprii angajati -
Managementul a dorit sa-§i manifeste
public noul viziune, dar §i noile valori la
care adera.
• smartsaiutiansSsupport * $ Ethics £ Compliance Officer
. . '■»«». ■ ■ P«f.™.„«. r«ponSibii^ * « The Europeatl trainjng and certjficali0ll pr0grarll
Trainingurile de etica si profitabilitatea
Mitul "Budistului corporatist"
* Problemele de etica sunt probleme eterne §i solutiile
sunt universale. Nu ai nevoie de vreo expertiza pentru a
le solutiona, ci doar de Tncredere in sine.
Mitul "Filosofului omniscient"
* Daca angajajii vor afla despre teoriile morale propuse
de Aristotel sau Kant, ori despre cine §tie ce teorie
moderna din Business Ethics, atunci ei se vor comporta
corect din punct de vedere moral.
BmartsnlulinnsSsuppnrt
innovation . quality . performance, responsibil
* $ Ethics £ Compliance Officer
* A' The European training and certification program
Trainingurile de etica si profitabilitatea
»
»
Problemele de natura etica dintr-o companie pot parea
simple. Unele chiar sunt a§a. Dar un management
coerent al aspectelor de etica §i conformitate nu poate fi
realizat prin "solutii universale" sau "Tncredere in sine".
Trainingurile de etica §i de conformitate sunt despre
situatiile concrete cu care se Tntalnesc/se pot Tntalni
angajatii, despre cum trebuie sa reactioneze daca au
cuno§tinta ca un alt angajat fura sau daca un client
Tncearca sa-l mituiasca pentru a-i da marfa "pe caiet" ori
sa foloseasca un echipament peste normele tehnice,
despre relatiile dintre angajati, §.a.m.d.
BmartsnlulinnsSsuppnrt
innovation . quality . performance, responsibil
* $ Ethics £ Compliance Officer
* A' The European training and certification program
Trainingurile de etica si profitabilitatea
Fara ca managementul sa-§i exprime public atasamentul
§i anqajamentul explicit fa{a de valorile §i principiile
etice stabilite in organizatie §i fara implicarea sa in
implementarea ECMS prin leadership etic, trainingurile de
etica vor avea rezultate minime.
Cum pot create trainingurile de etica
profitabilitatea companiei
BmartsnlulinnsSsuppnrt
innovation . quality . performance, responsibil
* $ Ethics £ Compliance Officer
* A' The European training and certification program
Trainingurile de etica si profitabilitatea
[3.1] DISTINCJIE PRELIMINARA
Beneficii financiare
Profit
Beneficii non-financiare
Reputatie Ata§ament Mediu de
crescut din Afaceri
partea angajatilor "sanatos"
Consolidare pe terrfien lung a profitului
* *
sT"±^fZp°l {I S?68 s(Comp"a"" 0fficer Traininqurile de etica si profitabilitatea
* s' The European training and certification program
[3.2] INDICATORI
f. Imbunataprea managementului pierderilor
2. Corelapa dintre performanfa §i etica
2.1. Gradul de satisfactie in munca
Cultura etica ► angajati mai putin stresati ► cresterea performantei
2.2. Protejarea reputatiei companiei (brand, imagine companie)
Angajati corecti ► cresterea increderii in companie ► cresterea nr. clientilor
2.3. Beneficii non-financiare
» Stabilitatea personalului
» Cre§terea calitatii
» Promovarea anumitor valori (e.g., pia{a libera, democratia)
• smartsaiutiansSsupport * $ Ethics £ Compliance Officer
. . '■»«». ■ ■ P«f.™.„«. r«ponSibii^ * « The Europeatl trainjng and certjficali0ll pr0grarll
Trainingurile de etica si profitabilitatea
[ 3] UN RAJIONAMENT SIMPLU
Daca angajatii lucreaza Tntr-o companie in care exista o
cultura etica, atunci ei vor fi mai motivatj sa lucreze pentru
acea companie §i sa-i protejeze valorile chiar §i in afara
zidurilor companiei.
Costuri operational §i tranzactionale in scadere
Productivitate crescuta
* *
* $ Ethics Compliance Officer
**^? The Eur°Pean tracing and certification program
Trainingurile de etica siprofitabilitatea
[ ] MONITORIZARE & RAPORTARE
Orice ECMS bine construit
contine un sistem dupa care
se evalueaza §i se raporteaza
impactul instrumentelor de
etica §i conformitate, deci si
in cazul trainingurilor de etica.
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CRISTIAN DUCU
Senior Consultant & Trainer
SMART SOLUTIONS & SUPPORT, Romania
+4 072 251 6889
www.ethics-compliance.eu